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Brilliant Brain Teasers

Brand Identity & Packaging

Client

Vennerød Forlag AS

Industry

Puzzles, Games, Toys, Books

Overview

Brilliant Brain Teasers is a collection of 12 twisty puzzles (Rubik’s cube-style puzzles) sold across 28 SKUs. Tasked with creating a bold, adaptable brand identity, I drew inspiration from the puzzles’ primary colors, crafting a high-energy, nostalgic-yet-modern design that balanced cost efficiency with strong retail impact.

These medium-high grade puzzles target a general audience and speed-cubing enthusiasts. The packaging system was designed to be eye-catching yet functional, using clear packaging with inserts or cutaways to showcase the puzzles’ vibrant colors. I also developed retail display solutions to maximize in-store visibility and produced 3D prototypes to support pre-production sales and retail buy-in.

My Role

Brand & Packaging Designer

Scope

Brand Identity, Packaging System, Retail Display Design, Virtual Prototyping

Impact