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Plantscape
Identity Refresh, Ad Campaign, Photography
Plantscape Inc.
Landscaping, Hardscaping & Outdoor Living
Brand Designer, Art Director, Photographer
Brand Identity, Logo Design, Marketing Collateral, Campaign Development
Plantscape, a premier landscaping and hardscaping company, sought a brand refresh leading up to their 45th anniversary. The goal was to modernize their identity while launching a marketing campaign celebrating their milestone. Inspired by the idea of loving your outdoor space, I developed the “Love Your Space” campaign, connecting the brand with the sentiment of making outdoor environments more enjoyable—particularly during the pandemic, when people were spending more time at home.
The refresh included an updated logo, marketing collateral, and brand strategy that reinforced Plantscape’s reputation for premium outdoor solutions.
- Modernized the brand identity while respecting its established reputation.
- Developed a successful anniversary campaign that resonated with customers.
- Strengthened Plantscape’s positioning as a leader in landscaping and outdoor living.